How to get a placement as a Producer.
In our first Podcast, we answered the question, How do you get a placement as a producer. Check out the audio below.
Music Producers Should NOT Get Paid!?!
In this video, we talked about the roles producers play within the music business.
How to get a placement as a Producer.
In our first Podcast, we answered the question, How do you get a placement as a producer. Check out the audio below.
10 tips on HOW You Can MAKE MONEY as a MUSIC PRODUCER
Let’s look at the numbers because numbers don’t lie. The global recorded music industry revenue reached $25.9 Billion in 2021, jumped 18.5%, including 35% growth in MENA and 31.2% in Latin America.
1). The first thing you need to do is start your online business. It may seem obvious, but you must start your business. Whether it’s an L.L.C. or a sole proprietor or partnership, whether it’s an-s corp or c corp, regardless of how you decide to go about it, you need to start.
It might seem overwhelming at; first, and you may not want to bother with the legality and business slogans, but you must get started. You’re the C.E.O. of your life and business; you must take control of your dream. You cant rely on others to take on the responsibility for your vision. If This is something, you genuinely love and believe can take you to new heights, then don’t delay starting your business. The cost of starting a business varies depending on your location, but it should be feasible. File the necessary documents to incorporate your business, register your business with the I.R.S., and get your employer’s identification number (E.I.N.). Open a bank account, so it will be easy to track your income and expenses, which will come in handy when filing your taxes.
2). Create your website. Pick a domain name, and register it with the proper service providers like godaddy.com or Bluehost website builder, etc.
The next step is to choose where you would like your website hosting service. Below is a list of some of the top hosting services you can choose from; these are exclusively for beatmakers:
- TRAKTRAIN – The platform doesn’t charge for MP3 sales or membership, which is recommended by most because it’s cost-efficient.
- Beatstars – This is the one platform that’s most popular among producers, with free and paid account options.
- Airbit – Formerly known as my flash store, similar to beat star, but you interact more with fellow producers.
If you are tech-savvy, you can build your website instead of using a pro page. Creating your website gives you more creative control over the image, playlist, and the ability to sell more products. However, I suggest using a pro page to start because it’s much more manageable. Whichever route you decide to go when designing your website, make sure it’s professional and you are positively representing your business. It will cost you around 20-30 dollars per month to run that website, so factor that into your budget.
3). Upload your beats to your page. I can’t stress this enough. Once you have made a few beats, start your uploads. Don’t second guess yourself too much, and don’t procrastinate. Don’t doubt yourself or your talent; if you’ve done the necessary steps to make a proper beat, it’s time to put it out to the world. You’ll get feedback, whether positive or negative, and you will know how to fix sounds and move forward. It is also essential for you not to rely on feedback for your confidence. You’ll have to build your faith daily on your journey, so try to remain even kill.
4). Create a YouTube channel, and upload your beats there. Having a youtube channel is like having a storefront, a place to display your music. Youtube is the 2nd biggest search engine in the world, and of course, Google is number one.
It would be best if you used Youtube to show off your talent and your craft, having your followers ride along on your journey. You could show your music, production, lifestyle, or anything you chose as long as it relates to your business.
5). Register yourself with the performing rights organization. The U.S.’s primary Performing Rights Organizations (P.R.O.) include ASCAP, B.M.I., and SESAC. All of these different companies have different terms; you should do a little research and contact them if you have any questions. These companies will collect the royalties based on your performing rights. When your song plays on the radio, streams, in movies, t.v shows, they will collect royalties for you. Don’t forget to register, and it is free to do so. Later, you will also need to register with a public administrator to collect International royalties. songtrust is one of those companies that can collect International royalties for you; you also have others who can perform the same duty, so do your research.
6). Sell your products on your website. You can sell drumkits, loops, beat packs, merch, you name it; there’s no limit to what you can sell; use your creativity and imagination. Set up your website correctly to ensure that E-commerce is built into your website to sell your products. You will start to create passive income that will allow you to make money while you sleep.
7). Start your affiliate marketing business. Set up your business so you can affiliate yourself with companies like Amazon. You can test products, write reviews, or promote a product. Once someone buys that product by clicking on your link, you’ll get a referral fee. It is free to become an affiliate with amazon.
You want to be able to set all this up so that when things start to compound and you start to do something over and over, money and supporters will begin flowing to you; everything is already in order. You started your business and your website and affiliated yourself with a performing rights organization. You’ve got yourself registered with affiliate marketing companies and so on. Now it’s time to start putting your stuff out there. I would suggest using companies like TuneCore and Distrokid. I don’t care if you’re putting out your beat packs or extensive collaboration E.P.’s. So many people like you in the world want to hear it and vibe to it. Don’t hesitate to put any of that online.
Distributors like Distrokid and TuneCore will get your music to Apple Music tidal, Spotify, Amazon Music, and so on. You have to put your music out there so people can find it. So regardless of what you put out, take these initial investments and start putting your music there for the world to hear.
8). Promote your journey, and put your music on social platforms so that people know what you’re doing. You can advertise in picture form or video form. If you’re using artwork, put your music behind it. You have got to find a way to put your music on these social platforms, Tik T.O.K., Instagram, Twitter, and all major social media platforms. The key is to promote this journey that you’re on.
9). Network, it’s time to take networking to the next level. First, you need to make connections; music production is mainly a word-of-mouth business. The more relationships you build, the more links to potential clients and new opportunities will come your way. Inspire others; you’ll find those whom you’ve inspired by sending them positive messages and commenting on their channels and social media platforms. Others will start to see your name pop up repeatedly; This is a proven technique that benefits both parties involved to engage and think about those within your community. Even though building new relationships is crucial, it’s equally important to nourish the relationships with those you already have. They are the people rooting for you and believing in you initially. Once you build better relationships with them, they are the people who are going to continue to spread the word about what you’ve got going on. Build these relationships organically, you’ll start to see a community building around your business, and you’ll be able to target and promote things specifically to those who are rooting and believing in you.
10). Give yourself time. Have you ever heard of the parable called the Chinese Bamboo Tree? It goes something like this.
Like any plant, to flourish, the Chinese Bamboo Tree requires nurturing – water, fertile soil, and sunshine. In year 1, there are no visible signs of activity, development, or growth. Year two, still the same, with no growth above the soil. And in the third and fourth years, no signs of growth and development remain. Finally, in the fifth year – boom! The Bamboo starts growing-and in six weeks; it grows to over 80 feet tall! Yes, 80 feet in six weeks!
Did the Chinese Bamboo Tree grow 80 feet in six weeks? Or was the little tree growing underground, developing a root system all along? Now one must not confuse this with doing the same thing and expecting different results; that’s the definition of insanity. The Chinese bamboo tree parable teaches us lessons about patience, faith, perseverance, growth, and development; in other words, it takes time. Always give yourself a 5-10 years window to work with, and within that time, make sure you’re doing the things necessary to get you to where you want to be. Believe in yourself, belief in a higher power source more incredible than your own, and work diligently towards your craft, and I assure you, you will see a level of success. Remember the Chinese bamboo plant.
Essentials for Music Producers
Being a Music Producer has its ups and downs, but with the right applied business knowledge, it can be a lucrative business. To start, you need a team. It would help if you had a manager and an attorney at the very least.
The manager role is the most crucial person in your professional life for artists and producers. They are like the general manager and CEO of your enterprise.
The most important aspects of a manager’s job are the following.
1). Helping You With Major Business Decisions. Example: record deals, publishing deals, advance, How much to ask for, ect.
2). Helping you with the creative process, Which songs to choose, Hiring other team members, ect.
3). Promoting your career by managing your social media, Coordinating your marketing and publicity, and showing off your music to everyone you meet.
4). Assembling your professional team by introducing you to lawyers, experienced agents, and managers and overseeing their work.
5). If you are an artist, they should coordinate your concert tours by working with your agents to ensure you get the best deals with promoters.
Working with your business manager to develop a budget, and supervise the tour personnel, to ensure everything runs smoothly. For producers, you want to ensure your manager has the contact information for all your clients and potential clients so they can coordinate meetings, confirm appointments, and guarantee the delivery of the products and services.
6). Pounding your record company to market and prioritize you as an artist or producer. Again, they are screaming at them when they do wrong and praising them when they do right.
7). Being a buffer between you and the outside world and handling all requests for your presence, charitable requests for money, taking the wrap for when you make mistakes and don’t want anyone to think you made. Managers typically get 15 to 20% for new artists, but you can negotiate with your manager.
If you are a new producer or artist just starting, typically, the manager gets Zero Dollars. That’s because there’s usually little or no money in the building process. Therefore the manager must be someone who believes in them so much that they are willing to work for free to ensure they obtain their dreams, goals, and aspirations.
When choosing a manager, you want someone young and energetic, not necessarily in age but at heart. Must have a love for music, enthusiasm, and willingness to kill for you. As a producer or artist, the real clout is your musical talent. You are a brand, it is important to treat your profession as a business, and it’s essential to practice business principles, I.E., Sales, Marketing, and Branding. Being a producer or artist is 20% The actual artistry and 80% Sales and Marketing. Even though it’s a business, you can’t necessarily follow business principles; you would have to tweak and adjust as you go along. For example, Giving away a free beat is a form of marketing that can lead to a sale or multiple sales from that same beat in the future. In other words, you will work without seeing immediate results because the reward comes in future payments. Artists don’t usually buy beats upfront: they will pay for it after they record a song and believe it’s good enough to release, then they will pay for it when ready to invest in themselves. Some artists will pay for a beat-up front or a beat snippet, but in most cases, they rap on them before paying for it.
Being a producer will open up your hidden abilities; for example, without you producing, you’ll never be an expert at marketing and sales. You realize you have more patience than you thought. You will recognize talent is essential, but this is not a talent show. You will know it will take a while before you can live off your talent. As a music producer or artist, you cannot rely solely on beat sales; you must exploit all income streams. Producers tend to live in their heads. Getting some of those ideas out of your head, onto some paper, and into action is essential. Producers are dreamers; they dream big. It is vital to ensure your dreams come true and subtract emotions. You have everything you need inside you. It would help if you were on social media and all the social platforms showing off your craft.
You should ensure your music is registered and on streaming and distribution platforms. Try to get sync licensing, which is very difficult; nevertheless, once obtained, you will receive residual income for life. I can’t stress the importance enough of focusing on your youtube channel. Social media is an excellent way to reach an audience and is like a storefront or window where you can display your service or products for the world to see. Youtube and Soundcloud should be your primary focus, especially youtube. You should also use and know about your google analytics. You want to know who is coming to your store, where they’re coming from, how long they stayed, and what their action was. You want to learn how to place an effective google sales ad appropriately; that will reach your desired goal for less money. You want to make sure you’re learning and teaching yourself each day. Keep in mind This is a business, and you have to understand business practices and principles to make your business successful.
Sleazyworld Go-Sleazy Flow (Remix) ft. Lil baby; Producer Rage Santana speaks on Navigating the industry after making a hit-Sleazy Flow, taking over the internet, and much more.
Platinum producer Rage Santana is a Houston, Texas, native who has been making beats since 15. He produced bangers for artists such as spotemgottem, Julio foolio, and many more. His mother and father were both musicians, so it was natural for Santana to venture into music, where he found true love. His parents bought him a laptop and introduced him to fl studios; the rest was history. Check out the interview below.
Juelz Santana On Serving Time, The Diplomats, His Career, New Music & More | Drink Champs [VIDEO]
Juelz Santa is a well-known artist, a Harlem, New York, US-born native, and a Dip Set rap group member. He started his rap career with his long-time friend, Malik, as a rap duo called “Draft Pick.” Juelz met fellow Harlem rapper Cameron through his cousin. A week later, Cam called and asked him to come to the studio to record a verse for the cut “Double Up” from Cam’s second album, “SDE,” which stands for Sex, Drugs, and Entertainment. Juelz released his entire debut album, “From Me To You,” on August 19, 2003, featuring the single “Santana’s Town,” which features a hook from Cam. Before releasing his follow-up, Juelz remained actively involved with The Diplomats’ popular mixtapes and finally had his second album, What the “Game’s Been Missing,” dropped in November 2005. The numbers exceeded its predecessor; the album gloriously sold 141,000 copies only weeks after the release date. Previously he released the album’s two singles, namely “Mic Check” and “There It Go (The Whistle),” the latter of which once successfully entered the Billboard Hot 100 charts, rounding out its Top 10 by December 22, while was ranked #11 in US R&B/Hip Hop and #10 in US Rap charts as well. Juelz stopped by Drink Champs to talk about his time served, The Diplomats, His Career, New Music & More.